One 30-minute conversation. One concrete plan. At least 10 hours a month returned to you — or you pay nothing.
Start Your Audit — $1,000 Tap the button and we call you in minutes — or book a time that suits you. Either way: not how consulting usually works.The day is gone, and if you're honest, you're not entirely sure where it went. Chasing invoices. Retyping the same information into three different places. Answering the same question for the fifth time this week — from the same person.
None of it needed you. All of it got you anyway.
You've heard AI could help. You've also heard AI could write your emails, walk your dog, and achieve consciousness by Thursday. The noise is deafening. What nobody's told you is the only thing that matters: here's exactly what to fix in your business, here's what it costs, here's what you get back.
That's the entire job. That's what we do.
Start on a Monday, and you're saving hours by Friday.
Our auditor calls you — right now, or at a time you book. In the car, on a walk, wherever you actually have 30 minutes. It asks how your business really runs: what repeats, what gets dropped, where the hours go. No prep. No jargon.
Real humans — people who've built AI for some of the largest companies on earth — review every word of your conversation and build your Friction List.
Delivered within two business days. Faster than your last contractor, and we show up.
A detailed, six-section working document: every time leak counted in hours, exact tools with exact prices, the full financial breakdown — and the quick wins you can implement today.
Not a slide deck of buzzwords. A map with the treasure already marked.
A 30-minute call with us — actual people — to walk through every finding, answer every question, and make sure you leave knowing exactly what to do first.
Then the quick wins go live, and the hours start coming back.
It's a live demo of exactly the kind of tool we can recommend for your business: available the moment you are, never rushes you, never forgets a word. Real humans handle everything after. If the interview impresses you, that's not an accident — that's the pitch.
Six sections, each one built from your actual conversation. Not vibes. Hours.
Your specific pain points, in your words — and the bottom line up front: the total hours per month your business can expect to reclaim by following the report.
Every friction point plotted visually so you can see your quick wins at a glance — low effort, high impact fixes you can start this week. They're circled.
Specific, off-the-shelf tools matched to your problems. What each does, what it costs per month, how many hours it saves. "This one costs $42 a month and ends your invoice chasing. Eight hours back." No jargon. No "it depends."
A dead-simple, step-by-step plan to get your first wins live without feeling overwhelmed. One small action per day, written for owners — not IT departments. By Friday, something is working that wasn't on Monday.
The math, in dollars: value of hours saved across your business, minus the cost of the tools. You'll see the ROI of every recommendation before you spend a cent on it. We value your time at $100/hour — frankly, we're lowballing you.
Beyond quick fixes: the larger opportunities we spotted — custom tools, deeper automation, connected systems. What they'd take and what they'd be worth. Yours to pursue with us, or entirely without us.
And that assumes you spend those hours doing absolutely nothing. Spend them on sales calls instead, and the number gets a little silly.
The audit is $1,000. Once. You'd take that trade every day of the week — and soon, you'll actually have the hours to.
If your audit doesn't identify at least 10 reclaimable hours per month across your business, you get every dollar back. No forms. No hoops. No friction.
(You see what we did there.)
We can offer this because we've never once audited a business that didn't have the hours. Yours has them too. They're just wearing a disguise called "that's how we've always done it."
Most clients implement the quick wins themselves — the report is built for that. When businesses want more, there are three ways forward. Zero pressure: the Friction List is complete and yours either way.
Follow the 4-Day Quick Win Plan and implement the off-the-shelf tools on your own. Everything you need is in the report, written for non-technical owners. Many clients never need anything more — and that's a success, not a lost sale.
Some friction can't be fixed with off-the-shelf software — it needs a tool built around how your business works. Custom assistants, connected systems, automation that fits your exact workflow. Fixed scope, fixed price, agreed before we start.
Big companies have executives whose whole job is putting AI to work. Now you do too — for a fraction of the cost. Ongoing strategy, implementation, and a standing expert in your corner as the technology (and your business) evolves.
Dan spent his career inside one of the world's largest multinationals, leading AI projects at a scale most consultants only write newsletters about — including a run as chief of staff for a $500M business unit. He's watched enterprises pay millions to learn what works. He started FrictionList because he believes small business owners deserve those answers without the enterprise invoice — and because, honestly, nothing makes him happier than watching someone get their time back.
Felix led AI strategy at Sixt, one of the world's largest mobility companies — an operational machine running on scheduling, logistics, and customer service at massive scale, where his systems handled millions of transactions. He's taken what works at enterprise level and knows how to make it work for a business of five. He's also deeply versed in data privacy and GDPR — the strictest standard in the world — so your information is treated with a level of care most consultancies couldn't spell. (It's a European thing. We've learned not to argue.)
You're exactly who this is built for. The interview is a plain conversation about your week — no tech vocabulary required. The report is written in plain English, and the 4-Day Quick Win Plan assumes zero technical skill. If you can follow a recipe, you can follow the plan.
Friction doesn't care what industry you're in. Invoices get chased, information gets retyped, and questions get answered five times in law firms, landscaping companies, dental offices, and agencies alike. We've yet to meet a business without hours hiding in it — and if yours is the first, the guarantee kicks in and you pay nothing.
Your business's hours — across you and your team combined. Sometimes the biggest leaks are on the owner's desk; sometimes they're in a process three people touch every day. The report shows exactly whose time comes back and where.
Yes — and it's a deliberate choice, not a cost cut. The interview is a live demonstration of the kind of tool we can recommend. It's available whenever you are, never rushes you, and never forgets a word. Then real humans review the entire conversation and build your report. AI does the listening; people do the thinking.
No. No documents, no spreadsheets, no homework. Just be somewhere you can talk for 30 minutes — the car and the dog walk are both proven venues. The auditor's questions will draw out everything we need.
You choose: tap a button and our auditor calls you within minutes, or pick a time on the calendar that suits you. After the interview, your Friction List arrives within two business days, followed by your 30-minute human debrief call. Start on a Monday, and you're saving hours by Friday.
If your report doesn't identify at least 10 reclaimable hours per month across your business, tell us and we refund every dollar. No forms, no negotiation, no "store credit." It hasn't happened yet — but the promise is real.
The report is designed so you can do it yourself — that's the point of the Quick Win Plan. But if you want help, we offer fixed-price custom builds and an ongoing Fractional AI Officer retainer. No pressure either way: the Friction List is complete and yours regardless.
Yes. Your conversation is used to build your report, and for nothing else — never sold, never shared, never used to train anything. Felix built AI systems under GDPR, the strictest privacy regime in the world, and those habits don't wash off. Your data gets that level of care whether the law requires it or not.
Thirty minutes from now, you could be halfway to having it written down — with a priced, planned fix for every item on it.
Start Your Audit — $1,000 Tap the button and we call you in minutes — or schedule a time that suits you.